FiftyOneZeroOne

Archive for November 2010

ROI or Return on Investment is a much-used public relations term. Its beginnings are in financial management but it’s less well defined in PR practice.

I’m researching into practitioner use and understanding of ROI and will report on my findings to PR Moment’s ROI Conference in February and other conferences in the coming year. I’ve prepared a short survey which will take 10 minutes to complete. It will give data and insights on which further research in the UK and other countries will be based.

As ROI is often a judgement on communication effectiveness, I hope you will take part in this very relevant study. Comments and feedback are welcome, too.

Advertisements

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 17 other followers

Categories

Newsgator

Subscribe in NewsGator Online

Feedburner

Tom Watson

Error: Twitter did not respond. Please wait a few minutes and refresh this page.