Tom Watson PhD, FCIPR, FPRCA  is Professor of Public Relations at Bournemouth University’s Media School in England. Before returning to England at the end of 2006, he was Associate Professor in Communication and Head of the School of Communication at Charles Sturt University in Australia.

Tom was a journalist and public relations adviser before “going academic”. He was awarded in his PhD for research into models of public relations evaluation in 1995 and, with Paul Noble, wrote Evaluating Public Relations whose second edition was published by Kogan Page recently. It is also available in Japanese, Korean and Russian.

Tom’s research interests are evaluation of public relations activity, corporate reputation and the history of public relations. In 2009 he launched the International History of Public Relations Conference which was first held at Bournemouth University in July 2010. The next IHPRC will be again held at BU in July 2011. Its website is You can follow IHPRC on Facebook and Linked as well as on Twitter – @historyofpr.

Tom is an experienced researcher and doctoral examiner. He also supervises doctoral students researching major professional practice issues. Tom was chairman of the UK’s Public Relations Consultants Association from 2000 to 2002, so he knows both the academic and practitioner sides of the public relations business.


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Tom Watson

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