Archive for September 2009


I took part in the University of Georgia’s Grady College Connect conference by Skype yesterday. We were discussing the role of social media in communications by non-profit organisations. The consensus was that it plays a supportive role to main line communications by creating some forms of awareness but has little effect on generating funds or creating relationships. Indeed, some Twestival campaigns have failed badly on creating new income.

My presentation to the conference is attached. [Watson (2009) presentation to Grady College Connect Conference.] You may find other presentations and sessions on the Connect conference website.


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Tom Watson

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