FiftyOneZeroOne

ROI – What does it mean to you?

Posted on: November 30, 2010

ROI or Return on Investment is a much-used public relations term. Its beginnings are in financial management but it’s less well defined in PR practice.

I’m researching into practitioner use and understanding of ROI and will report on my findings to PR Moment’s ROI Conference in February and other conferences in the coming year. I’ve prepared a short survey which will take 10 minutes to complete. It will give data and insights on which further research in the UK and other countries will be based.

As ROI is often a judgement on communication effectiveness, I hope you will take part in this very relevant study. Comments and feedback are welcome, too.

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Tom Watson

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