FiftyOneZeroOne

ROI survey – last call

Posted on: January 7, 2011

This is a last call for your views on the use of the term, Return on Investment (ROI), in PR. I’m researching into practitioner use and understanding of ROI and will report on my findings to PR Moment’s ROI Conference in London on March 3 and at the International PR Research Conference in Miami a week later. It will also be reported on this blog.

I’ve prepared a short survey (just click through to it) which takes 10 minutes to complete. Already, early data responses are showing up some strong differences between areas of practices and on specific propositions.

As ROI is often a judgement on communication effectiveness, I hope you will take part in this very relevant study. Comments and feedback are welcome, too.

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Tom Watson

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