Social Media and Non-Profits

Posted on: September 20, 2009


I took part in the University of Georgia’s Grady College Connect conference by Skype yesterday. We were discussing the role of social media in communications by non-profit organisations. The consensus was that it plays a supportive role to main line communications by creating some forms of awareness but has little effect on generating funds or creating relationships. Indeed, some Twestival campaigns have failed badly on creating new income.

My presentation to the conference is attached. [Watson (2009) presentation to Grady College Connect Conference.] You may find other presentations and sessions on the Connect conference website.


3 Responses to "Social Media and Non-Profits"

[…] posts about Connect By Connect 2009 Read what Toby Bloomberg, Dan Greenfield, Bert DuMars, Tom Watson, and Karen Russell had to say about […]

I can’t find your conference presentation on Social Media & Not-For-Profits.

Sorry but I haven’t been able to attach the file. Anyone interested should post a comment and I’ll email it.

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Tom Watson

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