FiftyOneZeroOne

Go for the Golder Ruler

Posted on: July 21, 2009

If you have used PR research and measurement extensively in one of your PR campaigns this past year, you should consider entering the Jack Felton Golden Ruler Award for Excellence in PR Measurement & Evaluation

Entries of all types are welcome – including research using social media!  The award recognises superb examples of research used to support public relations practice. Winners are feted at the Institute for Public Relations’ Summit on Measurement in October held at Portsmouth, NH, near Boston in the US, and it’s quite a big deal. But hurry!  Entries are due on Saturday, August 15. 

Here’s How to Enter, and see these examples of previous winners’ entries: Padilla Speer Beardsley’s Winning Entry 2007 or Shell’s Award Winning Entry 2008 for ideas – and there are more on the site. 

By the way, the Award was named for Jack Felton, who was formerly CEO of the Institute for PR, and instrumental in creating the Commission on PR Measurement & Evaluation.  He is highly respected and much loved throughout the industry worldwide.

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1 Response to "Go for the Golder Ruler"

Thank you, Tom, for the great post on the Jack Felton Awards! We so hope to receive some great entries from across the pond this year! Cheers –

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Tom Watson

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