FiftyOneZeroOne

Social media overtake porn, says IPR report

Posted on: March 14, 2009

“Those aware of the social media research landscape know that several studies have indicated social media has overtaken pornography as the number one use of the internet,” is a headline from the fourth annual study on the impact of social media on the practice of public relations by Prof Don Wright of Boston University and Michelle Hinson for the Institute for Public Relations.

 

When presenting this finding at the IPRRC in Miami, the audience collapsed into laughter but it got the essential message that social media is here to stay and of rapidly increasing importance. The study researches opinions of PR practitioners, mostly in the US and Canada, but also from four other continents.

 

Other headlines were:

 

§  Traditional news media receive higher scores from PR practitioners than blogs and social media in terms of accuracy, credibility, telling the truth and being ethical

§  73% of practitioners believe blogs and social media have changed the way their organisations or clients communicate

§  85% believe social media complement traditional news media

§  92% think blogs and social media influence coverage in traditional news media.

§  88% believe blogs and social media have made communications more instantaneous

§  93% of this year’s respondents spent part of their average workdays with some aspects of social media.

 

All these results are increases from last year’s report.

 

For a longer discussion of the paper and the full report, go to: http://www.instituteforpr.org/digest_entry/hinson_wright_social_media_overtakes_porn/

 

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