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Archive for the ‘PR ethics’ Category

PR Evaluation and Ethics

Posted by: Tom Watson on: August 15, 2008

Is it ethical to use corporate funds for evaluation expertise to prove the value of the PR team?

A 19th century lesson on ethical PR and communication

Posted by: Tom Watson on: September 9, 2007

Here is a scenario for a campaign on human rights issues. The opponents claim serial oppression of an indigenous population in the developing world and provide evidence from observers in the field. Their campaign is marshaled by a determined, highly moral individual who is supported by church people, legislators and, increasingly, the media. The campaign’s [...]

New media – more accessible?

Posted by: Tom Watson on: August 3, 2007

One of the claims being made for new media is that it gives greater access for ordinary folks to express their views and debate politics. The current US election prologue is being put forward as the first real “Internet Election”, although this claim was made for the 2004 campaign. In his ‘Read Me First’ column [...]

Employee blogging – good or bad?

Posted by: Tom Watson on: June 26, 2007

Writing negative comments about your organisation on a personal blog is seen as ‘ethical’ by almost 50% of PR people. That’s one of the results of an international survey by Prof Don Wright and Michelle Hinson reported in the proceedings of the International Public Relations Research Conference, which have just been posted online. The survey of [...]

Hairy tale of pop group

Posted by: Tom Watson on: May 15, 2007

Some examples of corporate behaviour are a joy to bloggers. The latest example is the famed advertising and marcoms group Saatchi & Saatchi’s creation of a girl band called ‘Honeyshot’. As reported in The Guardian (UK) recently, it had the explicit role of “a vessel for covertly advertising products to music fans”. At the beginning [...]

Buzz marketing – an ethical “black hole”

Posted by: Tom Watson on: April 8, 2007

Following on from my post on SimplyCity, it is notable that the latest edition of The Economist reports on buzz marketing which is the close cousin of WOM sites like SimplyCity. In the article “Building buzz” (p.76 of the UK edition), it points to the problems of control and ethics that are implicit in buzz [...]

“PR” and communication with voters

Posted by: Tom Watson on: March 16, 2007

Frank Luntz’s article in The Guardian (March 16, p.39) is a research-based demonstration of why “spin” dressed up as public relations and political communications is bound to fail. [http://www.guardian.co.uk/comment/story/0,,2035405,00.html].  When authentic voices are lost, voters switch off. Luntz has reported on research amongst a panel of voters in England’s second city, Birmingham that found deep [...]


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