About

Dr Tom Watson is Deputy Dean (Education) and Reader in Communications at Bournemouth University’s Media School in England. Before returning to England, he was Associate Professor in Communication and Head of the School of Communication at Charles Sturt University in Australia

He was a journalist and public relations adviser before “going academic”. Tom was awarded in his PhD for research into models of public relations evaluation in 1995 and, with Paul Noble, wrote Evaluating Public Relations whose second edition was published by Kogan Page recently. It is also available in Japanese, Korean and Russian.

Tom’s research interests are evaluation of public relations activity, corporate reputation, and the history of public relations. He was chairman of the UK’s Public Relations Consultants Association from 2000 to 2002, so he knows both the academic and practitioner sides of the public relations business.