About
Dr Tom Watson is Deputy Dean (Education) and Reader in Communications at Bournemouth University’s Media School in England.
He was a journalist and public relations adviser before “going academic”. Tom was awarded in his PhD for research into models of public relations evaluation in 1995 and, with Paul Noble, wrote Evaluating Public Relations which was published by Kogan Page in 2005. The second edition will be published in October.
Tom’s research interests are evaluation of public relations activity, corporate reputation, and issues management. He is passionate about knowledge exchange.
Tom was chairman of the UK’s Public Relations Consultants Association from 2000 to 2002, so he knows both the academic and practitioner sides of the public relations business. Outside work, he’s keen on flying and motor racing when not spending time with his family.
