Top Communicators – towards 2015

I have just started a research project for the Institute for Public Relations, sponsored by Coca-Cola, on the skills and competencies needed for senior corporate communicators and PR advisors, looking five to 10 years ahead.

Here’s the URL to the Instiute for Public Relations website on which I discuss current communication scenarios and the future needs for developing top communicators. http://www.instituteforpr.org/digest_entry/2015s_top_communicators_new_skills_and_expertise_required/ What’s your view on this?

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