http://dummyspit.wordpress.com/2008/10/10/how-pr-agencies-survive-a-recession/ Discussion on public relations practice and research Thu, 12 Nov 2009 18:38:37 +0000 http://wordpress.com/ hourly 1 http://dummyspit.wordpress.com/2008/10/10/how-pr-agencies-survive-a-recession/#comment-808 ray mawerera Thu, 30 Oct 2008 07:03:22 +0000 http://dummyspit.wordpress.com/?p=96#comment-808 It's been Black Friday for us in Zimbabwe for almost a decade now, Tom! But when inflation morphed into various stages of extreme hyper-inflation (what is that called?!) in the last few years, PR firms like ours had to find ways to survive. While we were exploring ways to be prudent about operating costs and general survival, many of our clients were also looking at areas to cut, such as the usual target areas: HR, PR, Training, etc. I was, therefore, consoled to find that we used many of the suggestions you give as survival tips – and are still in business today where many colleagues have thrown in the towel and gone back into the corporate world, or a country new. The international financial crisis presents a brand new conundrum particularly for a country already in a crisis of its own (although we are still telling ourselves this is far removed from us), and I found your advice timely and pertinent indeed. Could cross-ocean/cross-border partnerships be a solution? It’s been Black Friday for us in Zimbabwe for almost a decade now, Tom! But when inflation morphed into various stages of extreme hyper-inflation (what is that called?!) in the last few years, PR firms like ours had to find ways to survive. While we were exploring ways to be prudent about operating costs and general survival, many of our clients were also looking at areas to cut, such as the usual target areas: HR, PR, Training, etc. I was, therefore, consoled to find that we used many of the suggestions you give as survival tips – and are still in business today where many colleagues have thrown in the towel and gone back into the corporate world, or a country new. The international financial crisis presents a brand new conundrum particularly for a country already in a crisis of its own (although we are still telling ourselves this is far removed from us), and I found your advice timely and pertinent indeed. Could cross-ocean/cross-border partnerships be a solution?

]]> http://dummyspit.wordpress.com/2008/10/10/how-pr-agencies-survive-a-recession/#comment-807 PR measurement more important than ever Mon, 27 Oct 2008 13:13:15 +0000 http://dummyspit.wordpress.com/?p=96#comment-807 [...] PR consultancy, I also thought it useful to draw your attention to a recent post by Dr Tom Watson, 'How PR agencies survive a recession'. Dr Watson is an acknowledged authority in the field of PR research and measurement, but also [...] [...] PR consultancy, I also thought it useful to draw your attention to a recent post by Dr Tom Watson, 'How PR agencies survive a recession'. Dr Watson is an acknowledged authority in the field of PR research and measurement, but also [...]

]]>