Archive for August 2008
Faking images and reputation
Posted by: Tom Watson on: August 23, 2008
Recent evidence of fakery on TV and in promotional material has cut trust in broadcasters and major cities
PR placements – a great learning experience
Posted by: Tom Watson on: August 20, 2008
In the almost 20 years that the BA (Hons) Public Relations has been running at Bournemouth University, a distinctive feature is that its students spend their third year in a full-time (40-weeks or longer) placement in industry before returning for their final year of studies. After the first two years learning about PR skills, theory and [...]
PR Evaluation and Ethics
Posted by: Tom Watson on: August 15, 2008
Is it ethical to use corporate funds for evaluation expertise to prove the value of the PR team?
How influential are NGOs?
Posted by: Tom Watson on: August 8, 2008
In July, the intelligence company SIGWatch surveyed European public affairs and CSR professionals on how NGOs are influencing policymaking in Europe. In its soon-to-be published report, SIGWatch found that NGOs are considered more influential than business in Euro policy-making but have about the same influence as national parliaments, EU agencies and industry associations. NGOs, [...]
Films, TV, radio and books on PR
Posted by: Tom Watson on: August 7, 2008
PR in films and TV
Newsgator
Feedburner
Tom Watson
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Tom Watson
- Media behaviour, Murdoch and public relations
- Future top communicators – skills and training
- Reporting extremism
- BU Media School praised in Parliament
- Goodbye CSR, hello CR
- ROI – Where next?
- Is this the PR Measurement Agenda 2020?
- Social media metrics – standards or ritual measurement?
- PR History Conference programme now online
- PR’s patron saint
