Comments on: Measuring internal communications http://dummyspit.wordpress.com/2007/07/02/measuring-internal-communications/ Discussion on public relations practice and research Thu, 12 Nov 2009 18:38:37 +0000 http://wordpress.com/ hourly 1 By: Liam http://dummyspit.wordpress.com/2007/07/02/measuring-internal-communications/#comment-317 Liam Tue, 31 Jul 2007 07:44:32 +0000 http://dummyspit.wordpress.com/2007/07/02/measuring-internal-communications/#comment-317 I think it's interesting from Melcrum's research to learn how few IC people actually do evaluate (compared with the vast majority who think it's important). Yet wherever you hear communicators moaning about not being taken seriously you can bet they don't invest much time in evaluation! It's actually very easy to set up simple focus groups or get into the habit of a monthly ring around. And even if it's not scientific, as long as you have the confidence that you know the truth it will buy you enormous credibility...after all who else is going to invest time and effort finding out what employees are worried about this week? Liam I think it’s interesting from Melcrum’s research to learn how few IC people actually do evaluate (compared with the vast majority who think it’s important).

Yet wherever you hear communicators moaning about not being taken seriously you can bet they don’t invest much time in evaluation! It’s actually very easy to set up simple focus groups or get into the habit of a monthly ring around.

And even if it’s not scientific, as long as you have the confidence that you know the truth it will buy you enormous credibility…after all who else is going to invest time and effort finding out what employees are worried about this week?

Liam

]]> By: SurveyMonkey makeover « Heather Yaxley - Greenbanana views of public relations and more http://dummyspit.wordpress.com/2007/07/02/measuring-internal-communications/#comment-212 SurveyMonkey makeover « Heather Yaxley - Greenbanana views of public relations and more Tue, 03 Jul 2007 18:23:04 +0000 http://dummyspit.wordpress.com/2007/07/02/measuring-internal-communications/#comment-212 [...] DummySpit reports an example of low cost methods of evaluating internal communications, and I agree that technology has offered those in public relations simple, yet valuable methods of undertaking research and polling viewpoints. [...] [...] DummySpit reports an example of low cost methods of evaluating internal communications, and I agree that technology has offered those in public relations simple, yet valuable methods of undertaking research and polling viewpoints. [...]

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